Advertising Objectives
C. Objectives stated in terms of:
1. Advertising Pyramid-
1) Awareness-We will grab consumers attention with attention grabbing ad banners with eye catching colors, such as red and yellow and advertise photos on social media. Photos including our products and the art our products can do. Also, we will repost photos our consumers manicures.
2) Interest- We will catch consumers interest by having a catchy or popular well known song in our future TV commercials and advertise things our target market wants to see, such as actual photos or demonstration videos of our products in use.
3) Credibility- We will have great customer service in the event of a problem and include costumer testimonials or ratings of the products 4) Desire- We will make a slogan “make your nails looks pretty and stay pretty for a long time" and feature this as our start up slogan to gain consumers. This will make consumers who want a long lasting manicure check out our site and make purchases.
5) Action- To finally have consumers make a purchase, we will offer special events and seasonal discounts codes. Black Friday sales will also happen every November.