
References
Mind Tool Editorial Team. The Marketing Mix and the 4Ps of Marketing. MindTools. Retrieved from: https://www.mindtools.com/pages/article/newSTR_94.htm
Advertising Pyramid: Choose The Creative Strategy That Will Work Best. News Channel ABC 12. Retrieved from: http://www.wcti12.com/news/advertising-pyramid-choose-the-creative- strategy-that-will-work-best-for-you/14850824
Beal, V. Digital Advertising. Webopedia. Retrieved from: http://www.webopedia.com/ TERM/D/digital_advertising.html
Entrepreneur Staff. Trade Shows. Entrepreneur. Retrieved from: https:// www.entrepreneur.com/encyclopedia/trade-shows
How to Make Your Advertising Appeal to Consumers. Ads of the World. Retrieved from: https://adsoftheworld.com/blog/ndejesus/2007/apr/10/ how_to_make_your_advertising_appeal_to_consumers
Home Page. My Indie Polish. Retrieved from: http://myindiepolish.com
Mora, M. When to use Different Types of Market Research. SurveyGizmo. Retrieved from: https://www.surveygizmo.com/survey-blog/market-research-types/