D. Marketing Mix for each Target— summarized from marketing plan
1. Product- nail polishes and nail accessories sold on an online store, opaque formula, variety of colors, variety of decals and gems, every month a little box consumers can subscribe to that has a variety of products
2. Price- $5.00- $30.00, season discount codes available, this price range is fairly more inexpensive than competitor’s prices for indie nail polish because even though it is all homemade, we want to get our company into the market and distinguish ourselves from our competitors
3. Distribution- online store/website, shipped all over the United States, online submission through a "cart" feature
4. Communication- online advertising with website banners, company Facebook page to promote and announce new products and discounts, social media such as Instagram and Twitter and with these social media, have our team like and comment peoples profiles who might be interested in our products so they know we exist and they check us out making a purchase
