Polish Me Pretty

               I have learned lots of things from doing this final project for Marketing Communication class. One of those things was that I realized that there is a lot of research that has to be done in determining what is the best market to sell and advertise a product to. Some markets will work much better than others and will fail in other markets.  Having an interest in going into marketing and advertising after school, doing this project made me go into the shoes of what people in this field are required to do. I learned that it is way more than just finding a target market, but also determining demographics, geographic  and getting into the minds of the consumers. The location of the consumers and placing an ad there might work for that specific geographic but placing that same ad at another part of the country won’t have the same outcome and will not please those consumers due to different cultures and interests. I learned from this final project how to make a successful advertising plan to sell and reach my product to as many consumers’ tastes as possible. My company being a start up, I focused only on reaching new customers and to keep those customers loyal and frequent purchasers. To do this, I had to make my ads showing people what my product is. Although actual research wasn’t required for this project, I learned that lots and lots of research is crucial to have a successful marketing and advertising plan.