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B. Target Market description
1. Market segments identified- ages 20-49, men and women, nail artists, online store with shipping within the US only
2. Primary market- Women and nail artists
4. Market characteristics
a. Geographic- the United States
b. Demographic- male and female, nail artists, young adults to younger middle aged 20-49
c. Psychographic- self expression and creative people, artistic
d. Behavioral- since we are in the introductory stage of the product life cycle and are new to the market, we don't have regular purchasers just yet, we will focus on first time users, and consumers intending and interested to buy
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