VI. Testing and Evaluation
Qualitative research: We will have focus groups and interviews with women and nail enthusiasts in our target age and ask them questions about whether or not they have seen our advertisements around to see if our ads are effective.
Quantitative research: On our online store, we have a feature where our customers can send us back feedback or comments about our products. Along with their purchase, at the time of when they checkout, we will randomly select some of our customers and give them a short survey to fill out about Polish Me Pretty and their experience with us and customer service is applicable. Lastly, we will keep track of items purchased and how often they have been purchased to see which products is are best sellers. This will also tell us which advertisements are working better than others.