II. Situation Analysis
A. Polish Me Pretty’s current marketing situation
1. Business or Industry information- Mission statement: We are a small company who wants to provide creamy, opaque formulas for our customers. We offer 100% vegan nail polishes that are cruelty free and also BIG 5 Free, which means the ingredients of our nail polishes are free from the chemicals DBP, Camphor, Toluene, Formaldehyde, and Formaldehyde Resin.
2. Description of company
a. Stage of product life cycle- Introductory Phase- we are a new and upcoming nail company online store
b. Goods classification- Shopping goods; nail products
c. competitive or market positioning- We will position our products in the minds of women and nail artists' minds by advertising our products as being high quality by using the finest ingredients. Going for the goodwill approach of being BIG 5 chemical free and cruelty free will make our consumers' psychology needs be met that they are purchasing a “harmless” product.